When Should You Look at Outsourcing Your Marketing Efforts?

If your web site looks like it was published in 1995, … you might want to look at outsourced marketing services!  If you do not have a Linked In corporate page, you also might want to look at outsourcing your marketing efforts. If your company has zero blog posts, if your company has never published […]

What CDAP Means for SMEs Nationwide

  The Canadian Digital Adoption Program (CDAP) is an initiative aimed at helping small and medium-sized enterprises in Canada undergo digital transformation. With the increasing need for businesses to have an online presence and digital capabilities, CDAP can be a game-changer for SMEs in Canada. Here are some ways CDAP can help businesses undergo digital […]

How Can a Fractional CMO Help Your Business?

Today’s businesses operate in a digital economy. Communicating digitally is a requirement these days. Digital marketing is how companies increasingly have dialog with their customers and prospects. Digital Marketing is newer and changes quickly, it can be a challenge to stay on top of it. That challenge is exacerbated at small business and midsized companies. […]

Nine Pain Points Business Owners are Facing

At Valenta we speak with many business owners and executives. We are focused on SMB companies with 10 to 1,000 employees. Regardless of the size of the company, or the industry they are in, we consistently hear of the same Nine Points from all of them. The Nine Pain Points our clients most commonly cite […]

3 Pillars of Digital Marketing – The Insider Series

We wanted to publish an article on a webinar and podcast released a few months back as part of our Valenta Insider Series. The episode highlights the three pillars of digital marketing. Digital marketing is essential to every business, yet it is often misunderstood or overcomplicated. Focusing on the three main pillars of digital marketing […]

How to Improve your SEO?

SEO is a critical aspect of a Digital Marketing strategy. In our recent blog What is Digital Marketing and How Can it Help your Business? we highlighted all the main elements of Digital Marketing. Content Marketing may be the cornerstone of Digital Marketing – but SEO is what gets people to your website. SEO is […]

Why is SEO Important for your Online Presence?

Recently we wrote a blog “What is Digital Marketing? How Can it Help your Business?” and we broke out and spoke about all the main elements of Digital Marketing. We stated that all Digital Marketing starts with Content Marketing in this blog, and we wholeheartedly believe that. After all, if you do not have compelling […]

What to Expect in a Full Service Digital Marketing Agency?

Digital Marketing is increasingly important in today’s digital economy. It is also an area where there is a fair amount of noise in the marketplace. Many companies or individuals are available to serve clients around digital marketing. However, many of the companies and individuals in the digital marketing space choose to focus their efforts on […]

Advantages of a Digital Marketing Agency versus an In House Team

There are many reasons to work with an outside digital marketing agency. One primary reason which we have found over the years for clients to work with an outsourced marketing firm is that digital marketing agencies offer expertise not always found in house. Additionally, digital marketing agencies can provide a wide range of skillsets that […]

Why Marketers Should Embrace AI?

AI in digital marketing is simply using AI to interact with customers and prospective customers to anticipate what they want and how they want to interact with a business. AI in digital marketing is also used to collect data, make customer insights, and make automated decisions, all to improve the marketing process and the customer […]